Stranger Things: The Encounter Singapore is an immersive retail experience that transports visitors into the world of Netflix’s hit series, Stranger Things. Spanning a total of 10,000 sq ft, the experience features newly designed themed rooms as well as recreations of the original set, layered with interactive touch points, special effects, games, and live performers. The narrative journey ends at Starcourt Mall, a retail & F&B area where visitors can enjoy ice cream, pizza, and themed merchandise. 

Lucid Experiences provided experience design, project management, production and operations, playing a key role in the development and execution of the entire project. A particular highlight of the project was to integrate an NFC-based digital collectable game layer. Visitors could scan 3D-printed ‘rifts’ scattered throughout the set in order to collect digital stickers, which they could later customize and print onto merchandise. Another highlight was creating two rooms with timed special effect shows, one of which, included a live performer delivering a dramatic opening performance in sync with the effects.