Built for the moments that change how you see things.
Lucid Experiences is an experience design studio in Singapore, founded in 2019. We design, produce and operate our own originals, and work we make with brands and institutions.
Experience design
Rooms and journeys people move through, from first sketch to opening night.
Creative consultancy
Helping brands and institutions think in experiences, not just campaigns.
Concept development
Original ideas that become properties, like The Bubble Tea Factory and Otah & Friends.
Weiting Tan
Weiting started Lucid in 2019. The studio has gone from Singapore's first bubble tea immersive to originals in heritage, family entertainment and festivals, plus commissioned work for Netflix.
Ke Xin Khor
Ke Xin has directed Lucid's design since 2019. She takes a concept through to the rooms people walk: The Bubble Tea Factory, Otah & Friends, LKY: The Experience, Stranger Things, Wellness Festival and Into the Hawkerverse.
We start with how a visitor should feel when they leave. Then we build the story, the rooms, the craft and the operations. Small team. Hands-on. From the first idea to the day the doors open.